Cinema advertisement. Illustration of an advertisement for a Lumiere Cinematographe cinema show. The cinema projection system was invented by the Frenchmen Louis and Auguste Lumiere in 1895. It was patented on 13 March 1895 and first shown in Paris, France, on 22 March 1895 to the Societe d'Encouragement pour l'Industrie Nationale. From 28 December 1895, the Lumiere brothers used their device to make the first regular presentations of projected film. The 30 minute long shows in the basement of the Grand Cafe in the Boulevard des Capuchines, Paris, were an immediate success. Within a few months, Lumiere projectors were being used around the world. Advertisement from 1896.